Group Communication is beneficial to the creativity and rapidity elaborating solutions and making decisions.
Group messages are reaching group members along the day, and follow him during his daily life and business trip. From email on PC at breakfast, to Mobile Apps or SMS when commuting, under WiFi at home, in the street or at the railway station or airport, to simple TEXT in rural zone, messages are always delivered. No member is ever isolated from his group!
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“Several studies have found that groups interacting either synchronously (e.g., chat rooms, audio or video-conferencing) or asynchronously (discussion boards, listservs) produced higher quality decisions, unique solutions, and more creative ideas than face-to-face groups. Several studies in the organizational context have demonstrated that groups using new communication technologies solve problems and reach decisions in significantly less time than face-to-face groups.” -McGraw-Hill Higher Education
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